Complacency is devastating.

When I worked in corporate America, there was a quote on several walls as a reminder to never get comfortable. Complacency is devastating, it read. When I walked by it, it always made me think about exactly how complacency can rob you of your best. I was reminded of that wall sign when I was speaking with my creative director Blake filming this week’s episode of Incredible Factor TV:

Check out our conversation:

As I shared in the episode, I do my best not to get comfortable. In fact, my preference is to always be a little uncomfortable. Even after nine years and seven figures in my business, I’m not comfortable; largely because I am on a divine assignment and there are so many more people I need to impact with my work.

In the event that you’ve had a taste of success and worry that you may get too comfortable to keep pressing forward toward serving more, growing more and reaching your next level, here are five keys to help you avoid the complacency trap:

1. Up level your goals. By taking a look at your goals for the previous year and identifying how easy (or not) they are to achieve, you can definitely feel a little uncomfortable. For instance, I was working with a client whose goal was to grow her business to $200,000 and by the end of August, she hit her goal, we set a quarter goal to achieve another $100,000 in revenue. Needless to say, this made her a little uncomfortable. And by reviewing her goals and follow the system that we created together her new goal has a healthy amount of stretch to keep her focused and not so comfortable.

2. Get accountability. Nothing stops comfort like accountability. By having someone to answer to in your business, you’ll go much farther faster. Accountability is the key to consistent goal achievement. I recommend hiring a coach or joining a mastermind group that is led by a true leader so that the measures of accountability actually help you to focus on moving the needle in your business. And remember, Accountability will keep you from getting comfortable. <<- yes, you can tweet this.

3. Do something daily that brings you closer to your goals. If your goal is to close 10 new clients in one month and that makes you a little uncomfortable, break that goal down into week chunks so that achieving it, while a stretch, creates something you can see. I promise you, if you can’t see it, you won’t achieve it.

So, now I want to hear from you. What’s your two cents? What do you do in order to keep complacency at bay?


©2017 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, MBA, The Incredible Factor Business Optimization Coach and Mentor, is the founder of Incredible One Enterprises®, Incredible Factor University® and the Leverage Your Incredible Factor System®, a proven step-by-step program so you experience financial and spiritual abundance in your life because of your business. For more information and a FREE audio CD “7 Critical Mistakes Even Smart Entrepreneurs Must Avoid for Clients, Connection and Cash Flow!” just fill out the form below.