When you become an entrepreneur, part of you knows that it’s going to be a long journey toward achieving your business goals. You start the journey by conducting some market research and write your business plan, which includes taking the time to get clear on your ideal client, which helps you to start making some […]

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In a recent discussion in a class I was teaching about marketing strategies for social media, I was asked whether it was a good idea to keep your personal page separate from your business page. My response may or may not surprise you, but I said that I believe that you should have both a […]

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