In the last 18 months, I have been focused on shifting the conversation that I have about building a business in the marketplace to ensuring that the business you build is profitable. Truthfully, in my own life I’ve decided that being in a business that doesn’t serve me is not what I desire. I’ve started […]

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When working with entrepreneurs and business owners and preparing them to build their businesses, one of the challenges I see over and over is feeling confident enough to go after the sale or opportunity. When working with business owners, regardless of the stage, they are constantly facing what I like to call the Imposter Syndrome. […]

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There is one attribute that gets more results and closes more deals than knowledge, and that attribute is confidence. I remember a sales conversation with a prospective client a few years ago. During the conversation, the prospect clearly needed my help to turn her business around. She was working way too hard for way too […]

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The truth is, there are a lot of ways you could be marketing your business. It is also very true that not every one of those ways is purposeful. In order to ensure that you are purposefully marketing your business, you can’t be what I like to call a “willy-nilly” marketer. Instead, you have to […]

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