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small business expert

In today’s marketplace, there’s a lot of noise happening online. If you look solely at social media and new networks that pop up each year, it’s enough to confuse you…...
Marketing is absolutely one of the hottest topics in business. So many people have no clear idea of how to leverage marketing in a way that it yields results. It’s…...
It’s no surprise if you’re in business to have people inquire about your products and services. What may be surprising, is how to handle the inquiry so that you maximize…...
The fortune is in the follow up. If you’re in business, you’ve heard this old adage, and if you’ve ever been following up with a prospect, you’ve likely stopped following…...
If you’ve been in your business for any amount of time, you’ve likely determined that marketing is a challenge. In fact, most entrepreneurs and small business owners would agree, creating…...
While branding appeared to be a buzz word a few years ago, today, it’s very clear that branding is here to stay and it’s not just for great big companies…...
We live in an information age. That means that the information that we have gained in our lives is valuable. Let me tell you a story about the last time…...
I bet that if I asked 100 entrepreneurs what, other than marketing, makes them nervous and fearful, they’d say sales. As in closing the sale. Yes. The thought of asking…...
I’m going to be honest; this week’s director’s cut makes me a little nervous. You see, Blake, my creative director, pulled the race card. With so much going on in…...
At the end of the year, most business owners are doing two things: Reviewing the year’s results and planning/forecasting for the New Year. And, I’m sure that as you reflect…...
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